How do I work?
Understanding projects from multiple perspectives. You must ensure to take into account business decisions, user needs, and value propositions. To make the right decisions, you need to ask the right questions.
To start
01
Ask the right questions
- What is the market need for the product or service?
- How does the product or service compare to competitors?
- What is the value proposition of the product compared to competitors?
- Who is the target audience?
02
Competitor Analysis
03
Value proposition
Once the competitor analysis is completed and you understand how it operates and what makes it attractive to customers, it’s time to propose and create a value proposition that adds that extra something and convinces the customer to choose our product over others.
04
Identifying the target audience
To identify our target audience, we use demographic statistics and tools such as surveys, sales data analysis, and market studies. We not only rely on our own data but also analyze information from competitors. These sources provide valuable insights into who our potential customers are and how we can effectively reach them.
Design thinking
Design Thinking is an approach to problem-solving that focuses on deeply understanding users, generating creative ideas, and quickly testing solutions to find the best ones. It’s a collaborative and flexible process aimed at innovating and improving the user experience.
1
DEFINe
- Define objectives
- Collecting information
- User research
2
analyze
- Card user persona
- Benchmark
- Value proposition
3
ORGANIZe
- User flow
- Information architecture
- Sitemap
4
design
- Wireframing
- Design system
- Prototyping
5
TEST
- Feedback
- Iteration
- Bug detection
THE DATA
Data and statistics in UX are used to understand user behavior, identify patterns, and make informed decisions to enhance user experience in digital products and services.
THE TOOLS
Using research and prototyping tools allows me to thoroughly understand the needs and expectations of users, ensuring that the solutions I design are not only visually appealing but also intuitive, functional, and relevant to those who will use them.
RECENT PROJECTS
IX COMERCIO
UX/UI Designer
Responsible for leading the UX/UI design of a company managing various e-commerce platforms in Latin America.
LUNACY AGENCIA DIGITAL
UX/UI Designer
In charge of designing an attractive and innovative website for a creative agency in Bogotá.
ORIGEN FERAZ
UX/UI Designer
Origen Feraz is a non-profit organization dedicated to finding solutions to social issues. They work collaboratively, valuing diversity of perspectives. I created the prototype for their website.
MARTHA PARIS
UX/UI Designer
In charge of designing an attractive and innovative website for an artisan jewelry company creating unique pieces.
