MARTHA PARIS
This artist discovered her love for creation at a young age and has explored various mediums and techniques for over four decades. She studied graphic design at Universidad de Tadeo Lozano and worked professionally before establishing her own studio specializing in handmade jewelry and sculpture.
I was tasked with creating the prototype of the website, taking into account her style and creative nature.
my role
UX/UI Designer
tools
Figma, Illustrator
First steps
The process began with an initial meeting with Martha to understand every detail of her brand, her personality, the unique spirit that each piece conveys, and to learn about the specific process that gives the brand its added value.
The brand identity showcases an abundance of pastel colors such as purples and whites, along with a passion for nature evident in every piece.
Target audience
It was created based on previous user data, Facebook and Instagram interaction statistics.
Value proposition
The satisfaction of wearing a unique piece, not mass-produced countless times, which also supports and gives visibility to its creator, undoubtedly adds special value and provides much greater satisfaction. Using something exclusive not only sets us apart and reflects our personal style, but also connects us with the story and effort of the creator.
