ORIGEN FERAZ
Origen Feraz is a nonprofit organization and interdisciplinary group committed to finding strategic solutions to social, economic, and environmental issues. The focus is on action-oriented research, combining theoretical knowledge and practical insights to generate positive and sustainable impact.
The work is carried out through a model of mutual collaboration, where respect for diverse knowledge and experiences is fundamental. There is a strong belief that diversity of perspectives enriches the work and enhances outcomes.
I was tasked with creating the prototype of the website, taking into account the power of images and videos to achieve greater reach and empathy with visitors.
Mmy role
UX/UI Designer
tools
Figma, Illustrator, Hotjar, Clarity
Firsts steps
The organization has several very interesting projects. After several meetings with the members, they showed me the vast archive of material they had for each project. The images and videos were of truly exceptional quality. Without a doubt, that was a starting point to ask questions and gather as much information and audiovisual material from each project as possible to make the most of it on each page.
The images take center stage. They create an atmosphere that truly transports the user and puts them into context.
Objectives
The objective of the project was to create an informative website highlighting all the projects and activities carried out by the NGO, with a focus on audiovisual content and graphic evidence of each project.
